Did you know that Italian industrial quality is among the most sought after in the world?
The demand for Italian made products and know-how is constant on the international industrial scene. Often, though, demand and supply do not communicate well enough. The web is proving to be the right channel to facilitate the meeting between companies and markets.
Companies look for new suppliers by simultaneously leveraging multiple channels, with the internet first among all. They want a communication that lives up to their expectations: reassuring, comprehensive, and one that keeps up with the pace and urgency that drive their needs.
Every day, starting from this simple question, hundreds of companies surf for information that will help them find their ideal supplier. This route is called ‘customer journey’ and is divided into stages (touch-points), which you must make the most of through the right digital strategy. This is how you can acquire new customers and retain your current ones.
Your products must be easy to find and to understand, especially in B2B. The ideal eShop enhances the characteristics and specific selling points just as – but better – than the best sales force. And it does so 24 hours a day, 7 days a week. Plus you will receive valuable feedback on the behaviour of your target market.
Selling to the end consumer or to companies is always a one-to-one process. Different customers have different needs, so you must fully meet their expectations by offering products that can be efficiently and intuitively configured online.