Consumers already are omnichannel. How about your strategy?
Ecommerce has turned into a maze of channels, rules, and expectations. The market has changed: selling online means having to deal with increasing complexity, fragmented orders, and more and more impatient customers. Vision and strategy alone are no longer enough to stand out: flawless operations are necessary.
Today’s consumers are omnichannel: they shop wherever they want, whenever they want, and they increasingly choose to do so through marketplaces.
Selling on multiple marketplaces may appear to be an opportunity… until you hit reality:
- Each channel has its own rules.
- Tax and logistics management is fragmented.
- Customer service becomes unmanageable.
- Every small order weighs like a big project.
In a truly omnichannel context, marketplaces are an integral part of the customer’s purchasing experience. However, they risk turning into an operational nightmare for your team.
We manage the main Marketplaces for you
“THE Marketplace”: a universal search engine for any kind of product, including branded goods.
Ideal for shops and private sellers of any product market.
DIY, construction, gardening, decoration and bath furnishings.
DIY, construction, gardening, decoration and bath furnishings.
Now synonym with “sports equipment” globally.
Dedicated to B2B, ideal for manufacturers, suppliers, exporters, importers, buyers, and wholesalers.
TikTok’s integrated eCommerce platform that allows you to sell products through your profile.
We manage any kind of Marketplace, both in Italy and abroad, with a dedicated team.
Why choose Calicantus
Marketplaces are strategic channels designed to expand a brand’s online presence, but managing them requires advanced skills and ongoing monitoring.
Calicantus helps you optimize your presence on these channels, providing complete control over performance and promoting sustainable growth in digital markets worldwide.
- We manage anything, from small orders to large volumes, so that you needn’t worry about a thing.
- Working with a single partner enables you to avoid fragmentation thanks to the solidity of the Merchant of Record (MoR) model.
- Our multilingual and multichannel customer service is always aligned with marketplace standards.
- We boost margins and visibility by optimizing logistics, pricing and promotions.
Marketplace consulting
We provide targeted consulting to meet the Brand’s objectives, define the most effective strategy, optimize internal processes, and implement the best practices to ensure success on online marketplaces.
Support in account creation and management
We are here to help you choose the best solution, offering you the option of using one of our agency accounts or creating and setting up your own marketplace account with the support of our MOR service. We provide efficient management, in full compliance with platform policies.
ADV management
We plan and manage advertising campaigns (ADV) within marketplaces to enhance product visibility and boost sales. We also develop a strategic sales calendar to identify peak traffic periods and streamline performance.
Coordination of logistics activities
We provide various logistics management options, including FBA, FBM at our logistics center, or directly from the customer’s warehouse, with the flexibility to adapt the model to specific requirements. Furthermore, we synchronize all operations to ensure efficient inventory management and prevent stockouts and order losses.
Management of extraordinary events
We manage complex requests such as product reviews, trademark disputes, account suspensions and other critical issues in order to minimize disruptions and rapidly settle any issue.
Analyses and forecasts
Besides standard reports, we provide in-depth sales analyses to identify trends and optimize your online business performance. We also monitor competitors’ prices and actions to keep your offering competitive, maximizing profitability without losing market share.
Technical support and integration
We settle technical issues related to the integration between the marketplace and order management systems (OMS) ensuring operational continuity, and we assess the feasibility and potential benefits of integrating external systems with the marketplace to optimize workflows and enhance operational efficiency.
Any specific requirements?
Contact us and tell us what you need: one of our consultants will call you back to help you define the most suitable strategy and services for your requirements. CONTACT US
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Insights, strategies and case studies to grow your online business through the main B2C and B2B marketplaces.
Case studies
Find out the case studies of the Brands that have fully grasped the potential of digital commerce and marketplaces.
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