Omni-channel approach
Are you afraid that e-commerce can cannibalize or weaken the traditional sales network?
Our omni-channel marketing approach allows the different communication channels to benefit the brand, integrating traditional distribution with the online store. The aim is to maximise turnover through effective brand promotion, which increases the perceived brand value and raises price-positioning. Through a targeted plan, it is possible to define in detail how the various channels interact with consumers at all phases of the purchasing process, and on the different touch-points (points of contact between the brand and the end customer).