Online Branding Strategies

NANIS JEWELS

Reflecting the uniqueness of precious jewellery in a website

Background

Nanis is the Italian maker of contemporary luxury that creates truly unique jewellery, all hand-finished by skilled craftspeople.
The company chose Calicantus to renew its digital image, prepare for online sales, and to build a strategy that would enhance the brand and support prestigious physical retailers.

Activity

Art directionDigital ADVDrive to StoreSEOSEO supportSocial advertisingSocial consultancyWeb designWeb development

Objectives

– Renew communication and brand image
– Study an e-commerce platform for international markets
– Identify a brand strategy to enhance the online image, and support sales in traditional stores

Strategies and tools

We have recreated the atmosphere of a jewellery store with the graphic design of the website (already set up for online sales), to bring out the exclusiveness of the workmanship and the company’s creative soul.
We have activated vertical brand-awareness campaigns on Instagram, and supported some of the best Nanis Jewels retailers in the world with targeted advertising activities.

A brand strategy to enhance the exclusiveness of crafstmanship and the company's creative soul, and to support sales in traditional stores.

Art direction Digital ADV Drive to Store SEO SEO support Social advertising Social consultancy Web design Web development

L’artigianalità è un elemento fondante della nostra azienda, e per questo cercavamo qualcuno che sapesse seguirci nello sviluppo del sito web e nella costruzione di una strategy social e adv con la stessa cura che mettiamo nei nostri gioielli. In Calicantus abbiamo trovato un partner ideale e insieme ci stiamo preparando al lancio dello shop online.

Davide Golin – Managing Director

Services

We support business ideas:

Ecommerce Management Team

We support you with a team of specialists for results-driven management.

Merchant of Record: Outsourced Ecommerce

Streamline the bureaucratic process in over 200 countries worldwide and conquer new markets.

Ecommerce logistics

Ship to over 200 countries worldwide quickly and securely.

Customer Care Ecommerce

Ensure the best possible purchasing experience for your B2B and B2C customers.

case histories

Real Growth Stories

Discover case histories illustrating how brands from various sectors have overcome complex challenges and achieved significant results through innovative solutions and targeted digital strategies.

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360 ° outsourcing management

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Out-sourcing online order management and logistics

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Omni-channel strategies to optimize consumer experience

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Ferrowine

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Mico Sport

Complete sales management

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Enhance the Customer Experience with an online product configurator

Atlantis

An e-commerce integrated with the company's ERP and the operational management of its e-shop

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DiFrutta

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A website and digital strategy to present the brand and catalogue in a coordinated fashiono

Asolo

Platform update and graphic restyling

Ferrino

An e-commerce designed for outdoor lovers

Why choose us?

18 YEARS of digital commerce
experience

200+ countries served
in the world

35,7% average growth
(cagr)

Google 4,7

Client list

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Discover the brands that have trusted us with Digital Commerce.