Online Branding Strategies

NANIS JEWELS

Reflecting the uniqueness of precious jewellery in a website

Background

Nanis is the Italian maker of contemporary luxury that creates truly unique jewellery, all hand-finished by skilled craftspeople.
The company chose Calicantus to renew its digital image, prepare for online sales, and to build a strategy that would enhance the brand and support prestigious physical retailers.

Activity

Art directionDigital ADVDrive to StoreSEOSEO supportSocial advertisingSocial consultancyWeb designWeb development

Objectives

– Renew communication and brand image
– Study an e-commerce platform for international markets
– Identify a brand strategy to enhance the online image, and support sales in traditional stores

Strategies and tools

We have recreated the atmosphere of a jewellery store with the graphic design of the website (already set up for online sales), to bring out the exclusiveness of the workmanship and the company’s creative soul.
We have activated vertical brand-awareness campaigns on Instagram, and supported some of the best Nanis Jewels retailers in the world with targeted advertising activities.

A brand strategy to enhance the exclusiveness of crafstmanship and the company's creative soul, and to support sales in traditional stores.

Art direction Digital ADV Drive to Store SEO SEO support Social advertising Social consultancy Web design Web development

L’artigianalità è un elemento fondante della nostra azienda, e per questo cercavamo qualcuno che sapesse seguirci nello sviluppo del sito web e nella costruzione di una strategy social e adv con la stessa cura che mettiamo nei nostri gioielli. In Calicantus abbiamo trovato un partner ideale e insieme ci stiamo preparando al lancio dello shop online.

Davide Golin – Managing Director

Services

We support business ideas:

Outsourced ecommerce management

Learn more

Marketplaces strategy

Learn more

Digital Marketing

Learn more

Ecommerce management - Mor

Learn more

Customers

Case Histories

Discover the case histories that show how Brands from different sectors have overcome complex challenges and achieved significant results thanks to our innovative solutions and targeted digital strategies.

View all

Flos

Outsourcing online order management

ELICA

Full outsourcing e-shop management to support the b2c dealer network in italy and abroad

Parmigiano Reggiano

Relying on an ESP for sales management, optimizing internal processes

Kimbo caffè

The coffee of Naples in your home

Urbani Tartufi

The Customer experience of excellence

Fratelli Rossetti

Transforming the luxury world

Gaerne

International e-Store creation, Mor management and Digital Marketing

Slam

Outsourcing online order management

Pampers

Enhancing UX and supporting sales

Repower

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Teporia

Creation of an international e-Store with MoR and Customer Service.

Bausch+Lomb

Improving sales channels and online positioning

Caremarket

Customer experience focused on fragile subjects and their families.

Idea Group

Cordivari

Tradition and innovation for a new integrated project

HAP

Labo Suisse

Enhancing customer experience through ecommerce

Aboca

Sales management for the healthcare sector

Selle Italia

Made in Italy reaches international markets through ecommerce.

Dike

A comprehensive digital strategy to support brand sales and growth for Dike

Zanetti 1965

Web Order and Virtual Showroom

Aeqium

Full outsourcing online order management

P-ink.shop by Pelliconi

Advanced System Integration and digital strategy for the B2C

Morica

Comprehensive project from offline and online order management to customer care

Hoffmann

E-commerce management and marketplace for over 100,000 articles

SEGAFREDO ZANETTI COFFEE SYSTEM

360 ° outsourcing management

Schesir

Out-sourcing online order management and logistics

Sidi

Selling cycling and motorcycling footwear online

Rupes

Enhance the brand and customer relationship

Sirman

A project for brand enhancement and new online sales channels

Blanc Mariclò Milano

Communication and optimization come together in the shopping experience

Northwave

Omni-channel strategies to optimize consumer experience

The merchant of venice

User experience, style and historical roots: the importance of brand values

Ferrowine

Omnichannel strategies to boost brand awareness and performance

Worx

Digital commerce in multiple countries with outsourced sales management

Mico Sport

Complete sales management

Pointhouse

Enhance the Customer Experience with an online product configurator

Atlantis

An e-commerce integrated with the company's ERP and the operational management of its e-shop

ATENALUX

Acquire new business contacts through the website

EDG - ENZO DE GASPERI

Institutional website and B2B private e-commerce

DiFrutta

To build and spread the identity of high-quality fruit juices

Lineabeta

A website and digital strategy to present the brand and catalogue in a coordinated fashiono

Asolo

Platform update and graphic restyling

Ferrino

An e-commerce designed for outdoor lovers

Why choose us?

28M+ turnover

200+ countries served

16yrs of digital commerce

35,7% long term growth (cagr)

...and who has already chosen us.

Learn about the Brands that have relied on us for Digital Commerce.