Online Branding Strategies

NANIS JEWELS

Reflecting the uniqueness of precious jewellery in a website

Background

Nanis is the Italian maker of contemporary luxury that creates truly unique jewellery, all hand-finished by skilled craftspeople.
The company chose Calicantus to renew its digital image, prepare for online sales, and to build a strategy that would enhance the brand and support prestigious physical retailers.

Attività

Art directionConsulenza socialDigital ADVDrive to StoreSEOSocial advertisingSupporto SEOWeb designWeb development

Obbiettivi

– Renew communication and brand image
– Study an e-commerce platform for international markets
– Identify a brand strategy to enhance the online image, and support sales in traditional stores

Strategie e strumenti

We have recreated the atmosphere of a jewellery store with the graphic design of the website (already set up for online sales), to bring out the exclusiveness of the workmanship and the company’s creative soul.
We have activated vertical brand-awareness campaigns on Instagram, and supported some of the best Nanis Jewels retailers in the world with targeted advertising activities.

A brand strategy to enhance the exclusiveness of crafstmanship and the company's creative soul, and to support sales in traditional stores.

Art direction Consulenza social Digital ADV Drive to Store SEO Social advertising Supporto SEO Web design Web development

L’artigianalità è un elemento fondante della nostra azienda, e per questo cercavamo qualcuno che sapesse seguirci nello sviluppo del sito web e nella costruzione di una strategy social e adv con la stessa cura che mettiamo nei nostri gioielli. In Calicantus abbiamo trovato un partner ideale e insieme ci stiamo preparando al lancio dello shop online.

Davide Golin – Managing Director

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