Background
Nanis is the Italian maker of contemporary luxury that creates truly unique jewellery, all hand-finished by skilled craftspeople.
The company chose Calicantus to renew its digital image, prepare for online sales, and to build a strategy that would enhance the brand and support prestigious physical retailers.
Activity
Art directionDigital ADVDrive to StoreSEOSEO supportSocial advertisingSocial consultancyWeb designWeb developmentObjectives
– Renew communication and brand image
– Study an e-commerce platform for international markets
– Identify a brand strategy to enhance the online image, and support sales in traditional stores
Strategies and tools
We have recreated the atmosphere of a jewellery store with the graphic design of the website (already set up for online sales), to bring out the exclusiveness of the workmanship and the company’s creative soul.
We have activated vertical brand-awareness campaigns on Instagram, and supported some of the best Nanis Jewels retailers in the world with targeted advertising activities.
