Background
Owned by the multinational Positec Tool Corporation, WORX is the brand specialised in manufacturing electric tools for work and the garden.
The company has chosen us as a Partner to create digital solutions for the European market. We have developed a product configurator to enable a unique selling proposition which stands out from traditional distribution channels and enhances product customisation.
Activity
Gestione logistica paneuropeaOnline product configuratorOnline sales managementOnline sales management - Merchant of RecordsPan-European logistics managementProduct configuratorWeb designWeb developmentObjectives
– Enter the world of digital commerce to penetrate European markets
– Allow users to customise their purchases
– Optimise resources and time-to-market for online orders management and logistics
Strategies and tools
Ongoing discussions with Positec’s Global and Country Managers, we customised our digital solutions to meet the specific needs of each country.
The design of the multi-list e-commerce and configurator allowed us to integrate the specificities of each market and the technical complexity of the products, providing end users with a powerful yet immediate tool.
