Background
Owned by the multinational Positec Tool Corporation, WORX is the brand specialised in manufacturing electric tools for work and the garden.
The company has chosen us as a Partner to create digital solutions for the European market. We have developed a product configurator to enable a unique selling proposition which stands out from traditional distribution channels and enhances product customisation.
Attività
Configuratore di prodotto onlineGestione logistica paneuropeaGestione vendite online – merchant of recordOnline sales managementPan-European logistics managementProduct configuratorWeb designWeb developmentObbiettivi
– Enter the world of digital commerce to penetrate European markets
– Allow users to customise their purchases
– Optimise resources and time-to-market for online orders management and logistics
Strategie e strumenti
Ongoing discussions with Positec’s Global and Country Managers, we customised our digital solutions to meet the specific needs of each country.
The design of the multi-list e-commerce and configurator allowed us to integrate the specificities of each market and the technical complexity of the products, providing end users with a powerful yet immediate tool.
