The advantages of having a strong brand:
- Increases the perceived value of the products, so allows you to charge higher prices as buyers hold your brand in higher consideration
- Helps to stand out from the competition because the company's reputation and perceived product quality will be greater than competitors'
- Enhance loyalty among end customers, who will feel part of a community and share the company's values. This brand loyalty often lasts a long time and is therefore a asset that extends well into the future
- The more credible the brand, the more effective the communication. People will be more attentive to marketing messages and upcoming news.
- It makes it easier and cheaper to launch new products, which will find a loyal user-base ready to try out the latest product and ready to give valuable feedback on how to improve the first versions