BECAUSE AN INTEGRATED DIGITAL STRATEGY AND THE CREATION OF AN E-COMMERCE ARE THE WINNING WEAPONS FOR GROWING TURNOVER AND KEEPING COMPETITIVE:
- The relationship between consumers and the brand is exclusive and fully under the brand’s control. You will also be creating loyalty and generating a database.
- You can reach new markets or promote undistributed product lines, resulting in increased turnover
- You can control of the market price, aligning the positioning on different channels and marketplaces such as Amazon
- Without cannibalizing traditional distribution! On the contrary, with an omni-channel perspective, your brand is strengthened and sales increased with the “store locators”.
- A trend is taking place towards reorganising the distribution network, reducing the market share held by small physical stores in favour of online shops. Already 20% of purchases are made online, and the trend is growing
- E-commerce guarantees full product availability and disposal of unsold products
4 STEPS TO BUILD YOUR ONLINE BUSINESS TOGETHER:
Definition of Goals and Strategy
We work together to define the business needs, and the problems that need to be tackled. We study together the most effective strategy to achieve the desired results, aiming for the highest return on investment.
We offer an Art Direction service that combines the principles of User Experience with recent style trends, ensuring effective purchasing paths in a graphic context which is in line with the corporate image.
We build your e-commerce using advanced platforms that coordinate numerous management and marketing functions: from issuing orders and invoices to creating discount codes and email automation. We can integrate the various management systems, thereby optimizing sales, price-list information, availability, order-tracking, etc.
Launch and Promotion
We increase the visibility of your online store through targeted marketing strategies and careful SEO optimization. Our experts will help you to increase your online sales, with promotion through the main digital channels: Google, social media, marketplaces and much more.
WHAT YOU NEED TO START YOUR E-COMMERCE:
- Product availability
it is necessary to have an adequate stock of products ready for sale in order to satisfy potential buyers
- Photographs and copy writing
every product must be properly represented with professional photos and described in detail with characteristics and explanatory texts
- Organisation of company systems
To digitize your company and organize the processes, there are many solutions that allow for an integrated management of the various areas of business (sales, purchasing, inventory management, accounting, etc.). Sourcing specific software makes it easier to manage and optimise information-flows
IF YOU’RE NOT READY YET, DON’T WORRY!
WE HAVE A WIDE DIRECT KNOWLEDGE AND A NETWORK OF PARTNERS SUITABLE TO FIND A SOLUTION TO ANY PROBLEM.
WHAT MAKES US DIFFERENT?
A TEAM OF EXPERTS
Specialized in e-commerce and digital marketing with international experience
EVOLUTION AND DEVELOPMENT
Continuous platform development and evolution: your e-commerce will never be obsolete
Continuous support and detailed reporting available
We take care of everything, from receipts and order management, to logistics and warehouse management
Shows several product simulations to generate sales
BergaminMarco Vigani - Sales Manager
We relied on Calicantus to restyle our website as we wanted a partner that was accustomed to working in an omni-channel perspective. Our website is not only a showcase for presenting values, products and services but is also the first point of contact with users. Together with the social networks that Calicantus manages for us, it feeds the flow of customers into our stores, with a visible increase in orders and turnover already in the first half of the year after publication.
LineabetaLuisa Capitanio - General Manager
We are a continuously-evolving company that is careful to know the trends, and to consistently propose new styles of bathroom furniture to our customers. The meeting with Calicantus started an important process of enhancement of our brand and optimization of business processes, through a new digital channel that is an asset of an omni-channel strategy which, on the one hand, provides value-added services to the B2B network and, on the other, aims to cover all touch-points with our customers.
AsoloLuca Zanatta - CEO
We have been working with Calicantus since 2013. Through the integration of the online catalogue with our business management, we have managed to make our site with e-commerce an effective sales tool that is active in multiple markets, tripling online turnover in a short time.