Background
Pampers is a global nappy brand of Procter & Gamble, a leader in the disposable nappy sector. In Italy the products have been produced and marketed since 1961 by Fater S.p.A.
Pampers was founded in 1961 thanks to the genius of Victor Mills, an American chemical engineer who experimented with disposable nappies on his grandchildren.
This important invention has made thousands of children happy, making them feel dry and clean, but especially their mothers, who were previously forced to fiddle with 'triangle' cloth nappies, which had to be washed and dried over and over again. The most famous testimonial of the Pampers brand was Pippo, a cute blue hippo, designed and launched on the market by the Armando Testa Advertising Agency in Turin, holding this role until the late 1990s.
Activity
Customer careIntegrationsLogistic supportMerchant of recordsPaymentShippingObjectives
– oversee the digital channels with an innovative loyalty project
– improve the online image of the brand
– approach online sales by providing the best customer experience
– create an online store to provide new consumer services
– support the sales force and increase user loyalty
– optimise internal processes by minimising error margins
Strategies and tools
On behalf of Fater, Calicantus acts as Merchant of Records (MoR) i.e. the Seller appearing on the registers and handles sales, collects and manages orders on a daily basis, acting as an intermediary between Pampers and the end customers.
With the aim of enhancing online sales channels, Calicantus integrated its OMS (Order Management System) with the new online store, developed on SFCC (Salesforce Commerce Cloud) technology, integrated with Fater's logistics infrastructure.
Every communicative and functional detail of the project was designed by the Pampers and Calicantus teams to enhance the user experience, with an engaging shopping experience, and subscription shopping solutions that best meet the needs of new digital consumers.
