MoR and integrations

Pampers

Enhancing UX and supporting sales

Background

Pampers is a global nappy brand of Procter & Gamble, a leader in the disposable nappy sector. In Italy the products have been produced and marketed since 1961 by Fater S.p.A.

Pampers was founded in 1961 thanks to the genius of Victor Mills, an American chemical engineer who experimented with disposable nappies on his grandchildren.

This important invention has made thousands of children happy, making them feel dry and clean, but especially their mothers, who were previously forced to fiddle with 'triangle' cloth nappies, which had to be washed and dried over and over again. The most famous testimonial of the Pampers brand was Pippo, a cute blue hippo, designed and launched on the market by the Armando Testa Advertising Agency in Turin, holding this role until the late 1990s.

Activity

Customer careIntegrationsLogistic supportMerchant of recordsPaymentShipping

Objectives

– oversee the digital channels with an innovative loyalty project

– improve the online image of the brand

– approach online sales by providing the best customer experience

– create an online store to provide new consumer services

– support the sales force and increase user loyalty

– optimise internal processes by minimising error margins

Strategies and tools

On behalf of Fater, Calicantus acts as Merchant of Records (MoR) i.e. the Seller appearing on the registers and handles sales, collects and manages orders on a daily basis, acting as an intermediary between Pampers and the end customers.

With the aim of enhancing online sales channels, Calicantus integrated its OMS (Order Management System) with the new online store, developed on SFCC (Salesforce Commerce Cloud) technology, integrated with Fater's logistics infrastructure.

Every communicative and functional detail of the project was designed by the Pampers and Calicantus teams to enhance the user experience, with an engaging shopping experience, and subscription shopping solutions that best meet the needs of new digital consumers.


A shopping experience designed not only as an interaction with the brand, but on new consumption models to meet the needs of new digital parents.

Customer care Integrations Logistic support Merchant of records Payment Shipping

Customers

Case Histories

Discover the case histories that show how Brands from different sectors have overcome complex challenges and achieved significant results thanks to our innovative solutions and targeted digital strategies.

Gaerne

International e-Store creation, Mor management and Digital Marketing

Repower

Lorem ipsum dolor sit amet, consectetur adipiscing elit

HAP

Why choose us?

28M+ turnover
200+ countries served
16yrs of digital commerce
35,7% long term growth (cagr)

...and who has already chosen us.

Learn about the Brands that have relied on us for Digital Commerce.

Contatti

[widget_contatti]